Dell YourID - a platform for personalizing Dell products
Dell YourID is Dell's modern, global platform for personalizing hardware and software. It enables complete product branding for customers worldwide, ensuring a consistent and professional brand image.
Dell YourID is a global platform that allows companies to personalize physical servers and Dell software components (including BIOS and system utilities). The solution allows corporate customers to implement their own visual identification, which increases brand consistency and distinguishes the delivered equipment.
During configuration, users can easily add logos, colors, and graphic elements to the BIOS or software interfaces. The system automatically prepares branding variants, which are then fed into Dell's global production processes.
The application provides companies with an intuitive branding management panel, enables tracking of implementation status, and integrates with the production pipeline, reducing order fulfillment times and minimizing the risk of errors.
Dell YourID is a scalable solution—it supports implementations worldwide, ensuring a uniform standard for hardware and software personalization for customers across various markets.
The platform was built on a modern technology stack: C# (logic and integration), Azure (global availability and security), and React (intuitive user interface).
Domain
Dell Product Personalization
Recipient
Launch Date
September 2020
Project Scale
International System
Form of cooperation
IT Outsourcing – development and maintenance
Problem
One of the key stages of the project was migrating from AngularJS to React. The older technology no longer provided sufficient performance and scalability, so it was necessary to migrate the application to the modern React ecosystem. The migration included both the front-end portion and adapting integration with existing back-end services. This resulted in improved performance, ease of expansion, and longer-term maintenance.
The system's development required adding a new service flow for additional types of Dell servers and devices. This meant creating a flexible architecture that allowed for the easy addition of new configuration and maintenance paths. This allowed the platform to evolve with the growing hardware portfolio offered to customers worldwide.
Another challenge was introducing new functionalities while maintaining system stability. The team had to balance the rapid pace of development with the rigorous quality and security requirements typical of global enterprise products. Regular implementation of new features, such as support for new branding variants or integration with production processes, required close cooperation between development, testing, and business teams.
Business value
Migrating from AngularJS to React allowed Dell to provide a stable and modern platform for years to come. This gave the company confidence that the system would not only meet current customer requirements but also be easy to develop. This increased the competitiveness of the offering and reduced the risk of technical debt.
Adding new flows for various hardware types allowed for the rapid expansion of the branding offering as Dell's device portfolio grew. The company gained a flexible tool that can easily adapt to the changing needs of customers across various industries and geographies.
The ability to continuously expand functionality allowed for the delivery of new services and personalization options to customers, increasing user satisfaction and loyalty. Dell strengthened its position as a technology partner that not only provides hardware but also comprehensive solutions supporting the customer's brand.
Years of fruitful collaboration
First and foremost, I worked with Dawid as a freelancer to develop a few templates for a web application. Dawid was very responsive and has a great eye for User interfaces. Furthermore, his technical abilities make his User Interface designs extremely useful and practical. Dawid always was happy to invest the time to help our team with technology suggestions and best practices. And, this was a small engagement.
We had the opportunity to engage Develos in a larger project that lasted 4-5 months. We had a short timeline and loosely defined requirements. While this isn’t the best scenario for any team, we were able to complete the project on-time and on-budget.
As with any team, good project management skills and tracking requirements is a must. Usability testing is also important with any application. With Develos, they were flexible in the event we had to change the design for usability. In general, they met their estimates and there were no issues with deliverables.
Without hesitation, I would work with Develos again and would recommend them for your project.
Charles B. Rich
CEO Source 360 Group
Best quality of collaboration comes from personalized approach and perfect understanding of other party. Therefore, we encourage you to contact us, so we can better understand your needs and present adequate offer for our services.
