What will you gain by creating a mobile application in Łódź?
Its easy to think that a mobile app is only used for sales as an "extension" of the store on smartphones. However, this is just one of its possibilities. The earlier comparison to a business card is of great importance here - the app allows you to make a first impression on customers that will stay in their memory for a very long time. However, this is still just the tip of the iceberg. What will you gain by creating a mobile app in Łódź?
- Profiling (data collection). Your application on the customers smartphone allows you to collect information about their activity or behavior. This allows you to create personalized offers for users, which have a much greater chance of not only making a sale, but also strengthening engagement.
- Direct marketing channel. Push notifications sent by the smartphone app allow you to reach a potential customer in a way that has never been possible before. Such a message with a personalized offer based on the collected data evokes a feeling of appreciation and attaches to the brand.
- Communication. Its not just notifications from you. Its also the ability to send you a message, e.g. with an opinion. Listening to customer opinions also increases...
- Customer engagement. Satisfied customers whose opinion is valued will stay with your company for longer, even if you dont have the best offer at the moment.
- Improving your own operations. Its important to remember that the app doesnt have to be just for customers. It can be intended for your employees as, for example, the center of your business, thanks to which you will streamline processes and increase ROI.



